Factor Analysis of the e-Marketplace Selection Model From a Seller Perspective

Authors

  • Eko Purwanto Universiti Kuala Lumpur
  • Farahwahida binti Mohd University Kuala Lumpur
  • Zalizah Awang Long University Kuala Lumpur
  • Singgih Purnomo Universitas Duta Bangsa Surakarta

Abstract

Each e-marketplace has different characteristics, so in choosing the e-marketplace that the seller will use, he must consider many factors. Based on the research results it is known that (1) the factors that are formed based on factor analysis are as many as 2 factors, namely the Product Quality Service Factor and the Quality and System Factor. This study uses a factor analysis model to carry out analysis using data analysis. The research data used were the results of a questionnaire survey. The questionnaire was made online by e-commerce sellers in Surakarta, Indonesia. The questionnaire is a Likert scale comprising statements representing the attitude of agreeing or disagreeing with the statements specified in the questionnaire. The topic of this research is the e-marketplace selection model from the seller's perspective. The results of the analysis with SPSS show that KMO = 0.908 and spherical Bartlett = 0.000, the contribution levels of the two common factor variants extracted are: F1 = 49.525%, F2 = 20.321%, the data results above show that seller's trust in e-marketplaces and support External is the reason for sellers to choose e-marketplaces to market their products. The Factor Analysis Model for selecting e-marketplaces can add references to the theoretical basis.

Published

2023-06-30

Issue

Vol. 8 No. 1 (2023): Journal of Computing Technologies and Creative Content (JTeC)

Section

Articles

Submission of an original manuscript to the Journal of Computing Technologies and Creative Content (JTeC) will be taken to mean that it represents original work not previoussly published, that it is not being considered elsewhere for publication. All submitted articles that are published by JTeC cannot be published anywhere by the authors unless with the permission by JTeC Editors. JTeC reserves the right to the publications of the articles it published, and reserves the right to reuse the articles elsewhere for academic purposes, while still retaining the names of the original authors with the original articles.

JTeC takes the stance that the publication of scholarly research is meant to disseminate knowledge and in a not-for-profit regime, benefits neither publisher nor author financially. It sees itself as having obligation to its author and to society to make content available online now that the technology allows for such possibility.